Response from POM Wonderful
I just received my first response in the letter-writing campaign, from POM Wonderful.
This letter is response to I Liked Pomegranates Before They Were Cool.
Granted, it’s rather similar to POM’s comment on that post, but still, I like this company now, because of their sense of humor.
July 27, 2009
RE: POM Wonderful Pomegranates
Kevin,
Thank you for the letter and post.
We appreciate your concern. I know our PR team has spent a lot of time evangelizing the potential health benefits of the Wonderful variety of pomegranate, specifically those grown by us (POM Wonderful). They have also promoted some tof the things you can do with pomegranates, like our recipes and home decor. I am not aware of them intentionally doing PR efforts to make the fruit more trendy, I think that just happened naturally as people realized the power of the pomegranate. Although, I know our PR folks are for more cool than I am and have been able to get into some really cool events, shows and on the minds of other cool (and trendy) people. I will talk to our HR peoplr and the VP of PR to see if we can try to hire less ‘cool’ people though. I wish we were to blame for its trendiness but I personally think the fruit did that all by itself.
Regarding the concern for appearing health-conscious, yes that could be a valid concern but hopefully one of our several drink recipes will help you cope with it: http://bit.ly/pomcocktails.
Thank you again,
Jeff, POM Wonderful Blogger
Interesting. Should I respond?
No.
Power to the Pomegranate!
Disapproved!